Design For Everyone: Current vs. Prospective Students
BACKGROUND
California State Polytechnic University (known as Cal Poly Pomona) is a polytechnic university located in the Los Angeles Metro area. The College of Business Administration (CBA) is one of the nine colleges that make up Cal Poly Pomona. The university adopted new branding in 2018 and the CBA saw this as an opportunity to upgrade their website. Aside from just incorporating the new branding, they also wanted to edit their content and enhance user experience. The site is built with Cascade and is managed by the university IT department. I was brought in on contract to explore some of the options around upgrading the site.
THE OBJECTIVE
Update the College of Business Administration (CBA) at Cal Poly Pomona’s website to incorporate new branding and enhance user experience.
Phase One: Research
Understanding Our Users
See my Competitive Analysis here. In addition, I also examined the existing site to understand its layout and content. I studied the new brand guidelines and how a few of the other schools on campus had adopted them on their sites.
Key Findings
See my Phase One - Research Summary with detailed research information and recommendations for this project.
PHASE TWO - DESIGN/PLAN
Considerations
Based on my research, I identified some issues that should be addressed on the new website. I divided these recommendations into two categories: Information Architecture and Content.
See Proposed Global Nav for CBA
See Proposed Standardized Contextual Nav for Department pages
